{"id":1397,"date":"2026-07-16T16:22:01","date_gmt":"2026-07-16T15:22:01","guid":{"rendered":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/?page_id=1397"},"modified":"2026-07-16T16:22:01","modified_gmt":"2026-07-16T15:22:01","slug":"on-service-value-networks-composition","status":"publish","type":"page","link":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/on-service-value-networks-composition\/","title":{"rendered":"On Service Value Networks Composition"},"content":{"rendered":"\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/stadium.open.ac.uk\/stadia\/stadia\/speakerimages\/1851.jpg\" alt=\" Ivan S. Razo-Zapata\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Ivan S. Razo-Zapata &#8211; Free University Amsterdam<br><small>This event took place on Monday 27 June 2011 at 11:30<\/small><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our research we aim at a framework for Service Value Network (SVN) composition. Such framework focuses on business-oriented issues. In this sense, based on the concept of economic reciprocity, we consider a service as an economic activity that offers and requests valuable objects, i.e. the service gives its resources if, and only if, it gets its requested objects. Moreover, since the participants within an SVN are customers and suppliers, our framework helps to analyze the Business to Customer (B2C) and the Business to Business (B2B) value exchanges. Finally, we argue that the future internet of services depends on the availability of service offerings as well as the understanding of issues such as revenue models, service bundling, business relationships among others.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/stadium.open.ac.uk\/stadia\/preview.php?s=29&amp;whichevent=1719\">Watch the webcast replay &gt;&gt;<\/a><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/past-seminars\/\">View all past events<\/a><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-css wp-custom-css-ac9b5317\"><img loading=\"lazy\" decoding=\"async\" width=\"213\" height=\"246\" src=\"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-content\/uploads\/sites\/8\/2026\/07\/image-2.png\" alt=\"Maven of the Month\" class=\"wp-image-537\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/maven-of-the-month\/\">Maven of the Month<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are also inviting top experts in AI and Knowledge Technologies to discuss major socio-technological topics with an audience that comprises both members of the Knowledge Media Institute, as well as the wider staff at The Open University. Differently from our seminar series, these events follow a Q&amp;A format.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ivan S. Razo-Zapata &#8211; Free University AmsterdamThis event took place on Monday 27 June 2011 at 11:30 In our research we aim at a framework for Service Value Network (SVN) composition. Such framework focuses on business-oriented issues. In this sense, based on the concept of economic reciprocity, we consider a service as an economic activity [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"unity_related_person":[],"unity_sdg":[],"unity_research_theme":[],"unity_strategic_priority":[],"unity_enabler":[],"unity_general_category":[],"unity_stem_unit":[],"unity_related_project":[],"unity_related_archived_project":[],"unity_related_event":[],"class_list":["post-1397","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/pages\/1397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/comments?post=1397"}],"version-history":[{"count":1,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/pages\/1397\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/pages\/1397\/revisions\/1409"}],"wp:attachment":[{"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/media?parent=1397"}],"wp:term":[{"taxonomy":"unity_related_person","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_related_person?post=1397"},{"taxonomy":"unity_sdg","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_sdg?post=1397"},{"taxonomy":"unity_research_theme","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_research_theme?post=1397"},{"taxonomy":"unity_strategic_priority","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_strategic_priority?post=1397"},{"taxonomy":"unity_enabler","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_enabler?post=1397"},{"taxonomy":"unity_general_category","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_general_category?post=1397"},{"taxonomy":"unity_stem_unit","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_stem_unit?post=1397"},{"taxonomy":"unity_related_project","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_related_project?post=1397"},{"taxonomy":"unity_related_archived_project","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_related_archived_project?post=1397"},{"taxonomy":"unity_related_event","embeddable":true,"href":"https:\/\/schools.stem.open.ac.uk\/knowledge-media-institute\/wp-json\/wp\/v2\/unity_related_event?post=1397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}